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San Diego Century Bicycle Tour

San Diego Century Bicycle Tour May 21, 2011

April 28, 2011


FOR IMMEDIATE RELEASE: becomes media sponsor for San Diego Century bike ride

The popular San Diego Century Bicycle Tour, set for Saturday, May 21 in Encinitas, is pleased to introduce as a media sponsor for the event.

The fifth annual San Diego Century Bicycle Tour, beginning and ending at MiraCosta College in Cardiff, features a choice of three distances (37, 66, or 103-mile routes), along with exhibitor booths, tasty cuisine and live music.

The San Diego Century Bicycle Tour is one of nearly 100 community partners of and as a Gold Level Community Partner receives editorial coverage of the event, banner ads on, along with e-mail blasts and postings on the Facebook page.

“Building a partnership with will definitely enhance our event,” said event organizer Jim Curl. “ is a great online resource for all things San Diego and its support will help us tremendously.”

“We are delighted to partner with San Diego Century Bicycle Tour on this great event,” said Jerome Fodor, vice president of operations for “Who better than to show major and necessary support for the entire community of San Diego. By providing free promotional and marketing support to all the city’s local businesses, organizations and events, we know that San Diego will benefit as a whole. We are committed to being a resource for all of San Diego, with everything San Diegans need to navigate what is happening in this great city.”

The San Diego Century Bicycle Tour, produced by Event Media, Inc., will conclude an exciting week of cycling in the county as the week of May 16-20 has been proclaimed “Bike to Work” week in San Diego.


From business and entertainment communities to neighborhood-specific updates and event coverage, is the premier online source for San Diego, connecting audiences to the 8th largest city in the United States. Founded in 1994, evolved from a destination-focused travelers’ portal, to become the trusted online community partner for locals and visitors alike. With this profile, is able to provide advertisers a cost-effective business strategy platform by reaching a savvy, educated audience who realizes the importance and regional vitality of San Diego.

About San Diego Century Bicycle Tour

The San Diego Century Bicycle Tour is a choice of 37, 66, or 103-mile bicycle ride through North County San Diego coast and east county starting and finishing with food, fun and music at MiraCosta College in Cardiff, California.

The cycling courses provide riders with an opportunity to taste the hills with both varying elevation gains and tasty cuisine at the aid stations and finish line.  Hills on the courses range from moderate on the 37-mile course to challenging on the 103-mile course.  A portion of proceeds from the ride help support the San Diego County Bicycle Coalition — — a 501(c)3 non-profit organization dedicated to making bicycling better in greater San Diego. For more information on the San Diego Century Bicycle Tour, visit:

Media Contact:

Sid Shapira

Sid Shapira Communications

(858) 926-8695

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