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Rudy Project official eyewear and helmet sponsor of SD Century Bike Ride

Rudy Project

Rudy Project official eyewear and helmet sponsor for San Diego Century

March 29, 2011

SAN DIEGO, CA

FOR IMMEDIATE RELEASE:

Rudy Project named official eyewear and helmet sponsor

for the San Diego Century Bike Ride

The San Diego Century Bicycle Tour, set for Saturday, May 21 in Encinitas, is pleased to announce the Rudy Project will be the official eyewear and helmet sponsor for the event.

“We are very happy to welcome one of the most recognizable names in cycling gear to our event,” said event organizer Jim Curl. “The Rudy Project has clearly established itself as a premier brand for athletes and outdoor enthusiasts.”

The fifth annual San Diego Century Bicycle Tour, beginning and ending at MiraCosta College, features a choice of three distances (37, 66, or 103-mile routes), along with exhibitor booths, tasty cuisine and live music.

“The San Diego Century Bicycle Tour is one of the finest events on the Southern California cycling calendar and we’re delighted to be associated with such a prestigious event,” said Heath Kucera, Director of Events & PR at Rudy Project North America. “We hope this is the beginning of a long and successful relationship.”

The San Diego Century Bicycle Tour, produced by Event Media, Inc., will conclude an exciting week of cycling in the county as the week of May 16-20 has been proclaimed “Bike to Work” week in San Diego. One of the noted riders in the San Diego Century Bicycle Tour will be the Hon. Jerome Stocks, Chairman of SANDAG (San Diego Association of Governments) and Encinitas Councilperson, who is an ardent supporter of “Bike to Work” week. He will be riding the 103-mile course alongside his 15-year-old son, James.

About Rudy Project

Rudy Project designs and manufactures hi‐tech sunglasses, goggles and helmets by applying the most advanced science, materials engineering and computer technology. Designed and produced in Italy, Rudy Project has been distributed throughout the United States and Canada since 1998. We are known for providing the absolute best RX solutions for athletes and outdoor enthusiasts around the world. In addition to our unparalleled customer service standards, we pride ourselves on always being on the cutting edge of technological innovations for all of our products. Rudy Project uses two superior lens technologies: RP OpticsTM and ImpactXTM. With men’s and women’s collections and a vast range of options, from high performance sport styles to fashionable frames for everyday wear, Rudy Project has something for everyone. For more information, visit www.rudyprojectusa.com.

About San Diego Century Bicycle Tour

The San Diego Century Bicycle Tour is a choice of 37, 66, or 103-mile bicycle ride through North County San Diego coast and east county.  New this year is the Taste the Hills Festival, where cyclists, family and friends can enjoy outstanding food, fun and music at MiraCosta College in Cardiff, California.

The cycling courses provide riders with an opportunity to taste the hills with both varying elevation gains and tasty cuisine at the aid stations and finish line.  Hills on the courses range from moderate on the 37-mile course to challenging on the 103-mile course.

A portion of proceeds from the ride help support the San Diego County Bicycle Coalition — www.sdcbc.org — a 501(c)3 non-profit organization dedicated to making bicycling better in greater San Diego. For more information on the San Diego Century Bicycle Tour, visit: www.sdcentury.com.

MEDIA CONTACT:

Sid Shapira

Sid Shapira Communications

(858) 926-8695

sidshap@san.rr.com

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